What makes Tesco so successful?

Dear Retailer,

After years of work as a manager and with retail consultants in the smallest convenience stores to the biggest hypermarket organisations, both in the UK and around the world, I was always inspired by the success of Tesco.

How did the No.3 UK supermarket chain in 1970 grow to sales of over £64 billion with profits of £3.8 billion, and expand worldwide to be No.1 or No.2 in almost every market in which it operates?

What does Tesco's management do to make it so successful?

Tesco has a retail strategy to find out who its customers are in each market, and what they want now and in the future. They implement all the retail processes, systems and retail organisation that enables them to deliver to the customer.

The secret is: find out what customers want and give it to them.

Using some of these techniques with a team of retail consultants I helped grow a chain of supermarkets from being an unprofitable "also ran" to being market leader with a 33% market share and a 4% bottom line. I then put together teams of consultants that had developed all the strategies that Tesco and the world's leading retailers use. We know how to construct and deliver a retail strategy that will give you the results you require.

How do you do this? Well you put the retail strategy into your business that finds out who your customers are, what they want, and above all can actually deliver consistently to the customer.

You can implement a retail strategy of best practice processes that the world's most successful retailers use.

You can increase customer satisfaction, sales and profits with best practice retail strategy.

You can build an organisation that consistently delivers the best customer offers. You get a clear path to beat the competition, succeed in difficult markets, increase your sales and profits, and above all increase your customers' satisfaction and loyalty.

Your experience as a retail manager will change radically for the better in only a few months simply by implementing Retail Best Practice.

If you want to know more about Retail Best Practice and how we can help you, and receive Retailing Best Practice our guide to the systems and processes that the world's leading retailers use, please fill out the contact form on the right.


John Ibbotson
Retail Vision

Please send me the Retail Best Practice PDF