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What Made
TESCO The Best Retailer In The World?
Dear
Retailer
After
years of work as a manager and with retail consultants in the
smallest convenience stores to the biggest hypermarket
organisations both in the UK and around the world I was
always inspired by the success of Tesco.
How did
the No 3, UK supermarket chain in 1970, grow to
sales of over £41.8
billion profits of £2.2 billion, expand worldwide and
be No.1 or No.2 in almost every market
in which they operate?
What does Tesco's management do to make them so successful?
Tesco has
a retail
strategy to find who their customers are
in each market and what they want now and in the future.
They implement all the retail processes, systems and retail
organisation that enables them to deliver to the customer.
The secret
is:-
Find
out what the customer wants and give it to them.
Using some
of these techniques with a team of retail consultants I helped grow a chain of
supermarkets from being an unprofitable "also ran" to
being market leader with a 33% market share and a 4%
bottom line.
I then
put together teams of
consultants that had developed all the strategies that
Tesco and the worlds leading retailers use. We know how
to construct and deliver a retail strategy that will
give you the results you require.
How do
you do this? Well you put the retail strategy into
your business that finds out who your customers are,
what they want, but above all can actually deliver
consistently to the customer.
You can
implement in your business a retail strategy of best
practice process that the worlds most successful
retailers use.
You can
increase customer satisfaction, sales and profits with
best practice retail strategy.
You can
build an organisation that consistently delivers the
best customer offer. You get a clear path to beat the
competition, succeed in difficult markets, increase your
sales and profits, but above all increase your
customer's satisfaction and loyalty.
Your
experience as a retail manager will change radically for
the better in only a few months simply by implementing
this Retail Strategy.
If you want to know more
about retail best practice and how we can
help you,
and receive
Retailing Best Practice
our guide
to the systems and processes that the worlds leading
retailers use, please
fill out the contact form.
Sincerely
John Ibbotson
Director
Retail Vision
Retail Consultants |
