John Ibbotson helps retailers and suppliers with Category Management

One-Page Guide to Solving Your Category Management Problems

To help retailers and suppliers implement Category Management quickly and effectively, or improve their existing processes, Retail Vision offers a free tool:-

“The One Page Category Management Guide”

With this information you can quickly compare your Management organisation against best practice, and know the essential processes you need to implement or improve for an effective programme.

The guide’s topics include:-

• Definition, what’s the basis for a Category?
• Product Group Structures, building one for your needs.
• Data Reports, what you need and what you don’t.
• Data Sources, in house or market research.
• How to allocate space and justify it.
• Category Captains, how do you select one?
• Market Analysis, Sector Analysis, Product Analysis.
• The basics of Range Reviews and Construction.
• How many people and how to organise them?
• Category timetables, when to do it.

The guide comes in pdf. format which you can easily print and use as a handy reference.

Please fill in the contact form and the guide will be sent free of charge.

Sincerely

John Ibbotson
Director
Retail Vision
Retail Management Consultants

Retail Vision Category Management Services

Retail Vision has a team of highly qualified Retail Management consultant practitioners to help you implement the structures, processes and systems of Category Management or why not outsource some or all of the process to us.

Category Management

The Process
Structure Product Data Reports. •Space Allocation. •Market Review/Presentation. •Range Review. •Range Construction. •
Categories Structure
Construct a Product Hierarchy with Categories, Sub Categories, Product Groups and Sub Product Groups based on how the customer perceives them and your Category definitions.
Product Data Reports
Construct data reports for each Category based on the Product Group Hierarchy. For each product show sales, profit, movement for last year and year on year growth.
Space Model
Space Allocation. Construct a space model allocating space and the number off lines per Category for each size of store. Use this for Store Layouts
Market Analysis
Analyze all the data reports and the market research and put it into a presentation showing all the latest market movements and your recommendations for improving the situation.
Range Review/Construction
List your competitors range in the product data report. Using the knowledge you have from the market research and analysis, you can now construct the perfect range for the Category.